This means that LinkedIn is a great place to make money, both for yourself and your company. Many of them also have a lot of decision-making power, so they’re the people to see when you want to sell a business product or get a new job. In other words, LinkedIn users often have a high level of disposable income. In fact, 51% are college-educated with half of the users earning more than $75,000 annually. However, LinkedIn has one of the highest-earning and most educated bases on social media. This is a tiny engagement rate compared to Instagram’s 81% and Facebook 8% engagement rate. According to a 2021 study by Social Insider, the average engagement rate per post on LinkedIn is 0.35%. LinkedIn is a different beast among all the different social media platforms, and not only because of its professional nature. Discover What Works with Your Target AudienceĪre Your LinkedIn Posts Effective Enough?.Analyze the Performance of Your Past Posts.How to Optimize Your LinkedIn Posts to Maximize Engagement.How are LinkedIn Posts Different from Those on Other Social Media Platforms?.Types of Content that Work Well on LinkedIn.What do Leading Social Media Marketing Companies have to Say about the Best Time to Post on LinkedIn?. The Worst Time to Post on LinkedIn in 2023.The Best Time to Post on LinkedIn in 2023.What Should You Consider When Posting on LinkedIn?.Are Your LinkedIn Posts Effective Enough?.
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